Uber NZ
UBER New Zealand
Real drivers were chosen by Uber to be part of their real drivers national billboard campaign. The drivers all met in Auckland and I created a series of portraits to be used on billboards around the country, showing the drivers in an environment that reflected an interest they are passionate about.
A consistent lighting look needed to be created to replicate at different locations. As well as still images I also created moving portraits, these were 10-15 second video clips that looked just like the photographs but had the model moving slightly to add interest when used with an electronic billboard.
Client: Uber | Producer + Art Director: Tenielle Stoltenkamp
