Uber
UBER Rider Campaign
Shot on the streets of Sydney, this two day shoot involved 14 models showing different scenarios an Uber passenger would be in, with a focus on natural lifestyle images. From catching a ride to the airport, guys on their way to the footy, a young girl by herself at night, a grandmother with her granddaughter, business people, and a group of friends going out for the night. We created a library of images for Uber to draw from for various advertising uses.
Below is a small selection of the scenarios we photographed.
Producer + Art Director: Tenielle Stoltenkamp
